Andrew sketching an early Amaserafi design on a drawing tablet at a desk.

How we got here

We've put out two drops. Folklore, then the World Cup jerseys. Both real, both shipped, both sitting in boxes at one point before they went out the door.

Cardboard boxes of Amaserafi inventory stacked in a bedroom.

There were three of us when we started. One left. My brother Nathan came in after, so it's me, Andrew, and Nathan now. Andrew and I have been friends about twelve years.

Two of the Amaserafi founders examining a sample t-shirt on a dining table.

None of us knew how to draw or run a clothing brand — the first designs were drafts we made ourselves, badly, and we still have them.

A La Llorona t-shirt design open in Clip Studio Paint during the first drop.

Then the last order ran months late. We didn't explain it, we just stopped posting. That's the part we'd rather not write, and it's on us.

We're not with that manufacturer anymore. We're working with a new one we've never used before, and we're tearing up the old designs to start over. We don't have a launch date. We don't know yet whether the first samples will come back right.

Folklore and the World Cup jerseys are the last of the old direction. We're not reprinting them.

We're filming all of it. If you want to watch it happen, leave your email.

Back to blog